Does ROI still exist in advertising?

Return on investment, it’s what every business wants when it comes to marketing and advertising.  Is me spending money making me money?  In the old days it was easy to measure, people clipped a coupon out of a newspaper, remember … Read More

Tracking Your Customer

First thing first, it’s near impossible.  In my previous blog I spoke how a customer will visit your web site before coming to your business.  What’s more when you ask them how they heard of you they will take the … Read More